The Persuasion Engine

We transform how organizations understand, connect with, and persuade audiences — at scale and in real time. We deliver faster, at lower cost, while multiplying effectiveness.

We see AI as the future of individualized mass media: scalable, intimate, and value-driven. 

We’re here to build what you need.

For inspiration, take a look at our three main kinds of connected AI bots and a few of the things they can do for you.

Research

AI assistants trained to be neutral but empathetic researchers conduct interviews that reveal what traditional surveys can’t — people’s beliefs feelings, and deep stories. Mass scale gives quantitative certainty to qualitative data. Every word is preserved and analyzed. Cost goes down; results come faster.

LISTENING BOTS are neutral interviewers built to conduct audience research of content, concepts, camaigns, candidates and more.

AI ANALYTICAL SYSTEMS retain and access every word of every interaction between audiences and the Listening Bots to analyze data and generate custom reports, instantly— guided by your goals and metrics.

AI AUDIENCE PANELS are collections of bots that model your audiences’ attitudes and reactions based on our own proprietary data and the research of your Listening Bots. Extremely handy for instant, low-cost testing for rapid response.

Our AI personas converse and persuade. They hold meaningful conversations, engaging your audiences with unique personalities, values and distinct worldviews tuned to your audiences and mission. They can be neutral or advocates. Trained on proprietary data from a decade of field testing.

Persuasive Conversations

AI PERSONAS deliver emotionally intelligent, narrative-driven reasoning, fact-based answers, reasoned give and take, emotional storytelling and more to provide information and advocate for your mission.

SPOKESBOTS can be on-brand digital representatives for any organization. They can be based on anything — fictional mascots or CEOs. They enable rapidly iterated videos, interactive explainers, full-blown campaigns, and more.

CIVIC ASSISTANTS are talking voter guides, policy explainers, instructions on getting government help, and so on — always with empathy, clarity, and tirelessness.

H.R. ONBOARDING BOTS introduce new users, staff, or volunteers to your org’s mission, rules, values and norms — as well as teaching how to add paper to the copier, how to find the bathrooms, and exactly what to do if the fire alarm goes off.

Training

"Our bots teach the way you want them to and adapt to each learner’s needs. In the online graduate journalism program at NYU, they help students debate ethics, analyze their reasoning, and strengthen their critical thinking — not just their writing. The interactions are dynamic, reflective, and tailored to each student’s learning process."

ONE-ON-ONE TUTORS teach virtually any subject to any student, adapting to each learner’s pace, style, and needs as well as each teacher-trainer’s preferences and goals. Colleges, high schools, affinity groups, corporate training, and so on.

WRITING COACH BOTS provide live feedback on tone, clarity, and argument — and help revise in the user’s own voice. The ultimate tool for automating consistent brand voice across all outgoing comms without stifling personal style.

SOFT SKILLS TRAINERS teach empathy, leadership, negotiation, teamwork and other EQ-dependent approaches — all through guided dialogue.

EQUITY BOTS help users explore complex topics like identity, power, and inclusion — privately safely and adaptively.


Content.

We also use AI to produce media for testing.

AI CONTENT CREATION — including still images and animated videos — cut both production time and cost significantly, especially when it comes to making multiple versions of a video to test variations in script, voices, and on-screen talent.


CONTENT TESTING by randomized controlled trials (RCTs) can be automated by an AI-led system that pre-qualifies participants using traditional evaluation surveys and/or AI-conducted conversations. The system instantly moves qualified participants into research encounters with media or AI bots.

This system gathers pre-and-post-exposure feedback for RCTs of any communications elements — different hosts for a video spot, variations of words and metaphors in any media format, an emotionally charged but reasoned story or argument to be delivered by bots or humans or both. Data is automatically stored for analysis by humans or AI.