Persuasion Engine

The AI communications

agency.

Our AI models use the science of persuasion and 10+ years of unique audience data from field trials across the USA.

Our SpokesAvatar, Sua — pronounced “sway,” as in “per•sua•sion — explains Persuasion Engine.

what we do

AI is a commodity. Persuasion isn’t.

Our unique advantage is our proprietary knowledge and field-tested data. We know how to build exactly what you need to:

  • Know what makes your audience tick.

  • Engage and convert with persuasive conversations.

  • Teach, train and inform one-on-one.

MORE ABOUT WHAT WE DO

our story

Founded to research, communicate and persuade at scale, responsibly, not to show off AI.

Adam Penenberg & Kirk Cheyfitz

read our origin story

news
(of our work and our world)

Featured
AI talks with lonely hearts. Case Study #001.
AI talks with lonely hearts. Case Study #001.

“Engaging Young Men Before Extremists Do” was among the first cases of AI being used successfully for social and media research at scale. The Persuasion Engine created and deployed a complete AI-powered system for the study, including the AI interviewers and AI-animated video personalities that conducted audience research and media testing. The study identified and tested narratives and media interventions that effectively persuade vulnerable young men to resist anti-democratic radicalization and political violence.

our pov

AI can be powerful.

It needs a code of ethics.

It is changing society.

We believe AI work should be led by people who value truth over flattery, empathy over cruelty, self-determination over manipulation, and freedom over control.

more about our point of view